Masu sayar da kayan abinci na ci gaba da yin yunƙurin kasuwancin e-commerce

Emily Crowe21 ga Yuni, 2021 ·Abinci & Tafiya·Kasuwancin Abinci

Barkewar cutar sankara ta coronavirus ta haifar da abubuwa da yawa a duk faɗin kasuwancin duniya, amma wataƙila babu kamar na masana'antar kayan miya.Duniya ta canza kusan dare ɗaya kuma an bar masu siyar da kayan abinci da nauyi mai nauyi na ba wai kawai sanya shagunan su da ma'aikatansu lafiya gwargwadon iko ba, har ma da tabbatar da cewa masu siyayya har yanzu suna da damar cin abinci.Kasuwancin e-commerce ya tashi daga fasaha mai tasowa zuwa ainihin larura a cikin kiftawar ido.

Masana'antar Dillalan Abinci ta FMI Yayi Magana Rahoton 2020 ya gano cewa masu siyar da kayan abinci, a matsakaita, sun ga tallace-tallacen kan layi ya karu da kashi 300% a farkon barkewar cutar.FMI kuma ta gano hakanMasu siyayyar kayan abinci ta kan layi sun girma zuwa kashi 64% na duk manya a Amurka da kashi 29% na masu siyayyar kan layi suna ba da oda kowane mako.

Sakamakon wadannan sauye-sauye,eMarketer yayi annabtaCewa tallace-tallacen kantin sayar da kan layi za su yi jimlar fiye da dala biliyan 100 a wannan shekara kuma suna wakiltar 12.4% na duk tallace-tallace na e-commerce a Amurka.Dillalan abinci sun riga sun ga guguwar iska daga wannan ci gaban kasuwancin e-commerce, tare daTallace-tallacen kan layi na Walmartgirma 37% kumaKasuwar manoma sproutsfuskantar karuwar 221% a cikin tallace-tallace na e-commerce na kwata na farko, kumaAlbertsonsganin karuwar 282% na tallace-tallacen kan layi don kwata na ƙarshe da ya ƙare 27 ga Fabrairu.

Kasuwancin e-kasuwanci da siyayyar omnichannel suna nan don tsayawa, kuma masu siyar da kayan abinci suna yin girma idan aka zo batun baiwa abokan ciniki ƙwarewar siyayya ta kan layi.Farkon barkewar cutar ya kasance babban ci gaba a bayan sha'awar farko ta amfani da kasuwancin e-commerce don samun kayan abinci, amma zurfin da fa'idar masu siyar da kayan abinci sun bazu tun daga lokacin kawai ya karu.

Masu cin abinci suna yin hanya don canji

Kroger, wanda kwanan nan aka ba shi sunaNo. 9 Kamfanin e-commerce na Amurkata eMarketer, ya ga fiye da dala biliyan 11 a cikin tallace-tallace na e-kasuwanci a cikin 2020, yana wakiltar haɓakar 79% na shekara-shekara.Mai sayar da kayan masarufi yana aiki tuƙuru a kan maƙiyinsa na cibiyoyi masu ƙarfi na Ocado, wanda farkon wanda kwanan nan ya buɗe kusa da garinsu na Cincinnati kuma yana amfani da injiniyoyin na'ura, haɗin kai tsaye da koyon injin don ɗauka da isar da kayan abinci ga abokan cinikin dijital.

"Matsalar da muke fuskanta ya dace sosai tare da juyin halittar Kroger Delivery, wanda ke haifar da canji na dindindin a cikin halayen masu amfani da kayan masarufi da buƙatun kasuwanci da kasuwancin e-commerce na zamani da mafita na ƙarshen mil - yau gasa ta gaskiya ta doki," in ji Kroger Shugaba. Rodney McMullen in asanarwar manema labarai.

Dillalin kuma yana sanya albarkatu a cikinsaiyawar cibiya da maganaa tsakiyar Florida, wanda ke ba da damar kayan abinci na Kroger da za a kai ga mazauna a cikin radius na 90-mile duk da cewa babu shaguna na jiki a yankin.Agwajin isar da jirgi mara matukiyana gudana a Ohio, kuma Kroger kuma yana ba da damar shirin amincin abokin ciniki don inganta shidaidaitattun ayyukan tallace-tallace.

Albertsons kuma yana zurfafa cikin kasuwancin cim ma ƙarami godiya ga wanihaɗin gwiwa tare da Takeoff Technologies.Kamfanin kuma ya kafa ahaɗin gwiwa tare da Googlewanda ya haifar da fitar da taswirori masu sayayya a cikin yanki, kasuwancin tattaunawa mai ƙarfin basirar ɗan adam da kuma jerin kayan abinci.Duk da haka wani haɗin gwiwa tare da Adobe yana ƙyale Albertsons suyi amfani da Ƙwararrun Ƙwararru don nazarin tarin bayanai da fahimtar abin da abokan ciniki ke so.

"Bayan haɓaka kasuwancin mu na e-commerce da kashi 258% a kowace shekara, muna ba da shaguna sama da dubu tare da ɗaukar hoto tare da sanyaya kayan aikin mu ta hannu, yanzu muna saka hannun jari a ayyuka daban-daban kamar kiosks masu sarrafa zafin jiki, cika sa'o'i biyu har ma da nesa. Robots masu sarrafa isarwa,” in ji Chris Rupp na Albertsona wata sanarwar manema labarai.“Yayin da muke haɓaka abubuwan ba da tashoshi na omnichannel, muna dogara da su Adobe Experience Cloud apps don taimaka mana samun ƙarin ƙima daga bayanai da kuma ba da damar fahimtar tashoshi don haɓaka ƙwarewar siyayya gaba ɗaya."

Har ila yau, Hy-Vee ya kafa babban matsayihaɗin gwiwa tare da Googlewanda zai taimaka wa dillali ya keɓance ƙwarewar kan layi don abokan ciniki yayin da yake haɓaka ayyukan Aisles Online ɗin da ke akwai.Walmart, a halin yanzu, yana sabunta sabis ɗin isar da saƙon cikin gida yayin da yake ganibabban girmadon shirinta na Walmart+.

Ƙananan masu siyar da kayan masarufi suma suna haɓaka ƙarfin kasuwancinsu na e-commerce.Abincin zaki kwanan nanya faɗaɗa ɗauko kayan abincisabis, Big Y ya ƙaddamar da shicibiyar micro-fulfillment mai sarrafa kansakusa da wani kantin sayar da kayayyaki a Chicopee, Mass., don rufe odar kan layi don abokan ciniki 7,000 a kowane mako, da kasuwannin Stater Bros.tare da Mercatusdon ƙirƙirar dandamali na e-kasuwanci mai daidaitawa.

Ci gaba tare da kayan abinci na dijital

Masu siyar da abinci har yanzu suna cikin farkon juyin juya halin dijital, kuma kamfanoni kamar Albertsons sun san akwai koyo da girma da yawa a gabansu.Shugaba Vivek Sankaran ya ce "Muna daukar hanya inda muke jaddada inganci."yayin taron kama-da-wanewatan da ya gabata."Muna yin kirkire-kirkire game da shi.Muna fadada shi.Kuma kasuwancinmu gaba ɗaya yana da kyau. "

Shugaban Kamfanin Hy-Vee Randy Edeker shi ma ya san canjin yanayin kasuwancin e-commerce wanda cutar ta haifar."Ina tsammanin mun ƙirƙiri halaye har tsawon rayuwa yanzu waɗanda za su ci gaba.Na tabbata za su inganta,” Edekerya fadawa Progressive Grocer."Za a sami wasu sabbin 'yan wasa, na tabbata, wadanda za su shigo cikin wasu wuraren.Amma kasuwancin ku na dijital a yau babban jigo ne, kuma wanda zaku ci gaba da saka hannun jari [a,] kuma [wanda] zai ci gaba da haɓaka yadda muke yin kasuwancin gaba."

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